Cost Per Point (CPP)

RadioPP
Estimate of how much it costs an advertiser to reach one rating point worth of listeners.

Audio and video glossary. 2014.

Look at other dictionaries:

  • МЕДИАПЛАНИРОВАНИЯ ПОКАЗАТЕЛИ — стандартизированные данные о размере и структуре аудиторий средств рекламы, об отношении населения к различным видам рекламной информации. Реализация стандартных (западных) методик медиапланирования предполагает наличие специальной информационной …   Маркетинг. Большой толковый словарь

  • МЕДИА-ПЛАН — график размещения планируемых рекламных сообщений в средствах информации; форма, обеспечивающая проведение информационных кампаний как для прямой рекламы товара (услуги), так и для поддержки PR акций и ньюсмейкинга. М. П. является итоговым… …   Социология: Энциклопедия

  • Chamber of Pawnbrokers of the Philippines, Inc. — The Chamber of Pawnbrokers of the Philippines, Inc. (CPPI) is an organization that aims to serve and represent the interests of the firms and individuals involved on the aspects of the pawnbroking industry. The CPPI keeps its members aware of… …   Wikipedia

  • Constant purchasing power accounting — Accountancy Key concepts Accountant · Accounting period · Bookkeeping · Cash and accrual basis · Cash flow management · Chart of accounts  …   Wikipedia

  • History of Ghana — The Republic of Ghana is named after the medieval West African Ghana Empire,[1] known to the dominant ethnic group the Soninke, as Wagadugu, which roughly translates to Land of Herds. The Empire became known in Europe and Arabia as the Ghana… …   Wikipedia

  • Cambodia — /kam boh dee euh/, n. a republic in SE Asia: formerly part of French Indochina. 11,163,861; 69,866 sq. mi. (180,953 sq. km). Cap.: Phnom Penh. Formerly, People s Republic of Kampuchea, Khmer Republic. * * * Cambodia Introduction Cambodia… …   Universalium

  • List of energy abbreviations — This is a list of abbreviations found in the context of energy issues. Contents: 0–9 A B C D E F G H I J K L M N O P Q R S T U V W X Y …   Wikipedia

  • Ghana — Ghanaian, Ghanian /gah nee euhn, gan ee /, n., adj. /gah neuh, gan euh/, n. 1. a republic in West Africa comprising the former colonies of the Gold Coast and Ashanti, the protectorate of the Northern Territories, and the U.N. trusteeship of… …   Universalium

  • National Energy Program — The National Energy Program (NEP) was an energy policy of the Government of Canada. It was created under the Liberal government of Prime Minister Pierre Trudeau by Minister of Energy Marc Lalonde in 1980, and administered by the Department of… …   Wikipedia

  • Coal preparation plant — A coal washer in Eastern Kentucky A coal preparation plant (CPP) is a facility that washes coal of soil and rock, preparing it for transport to market. A CPP may also be called a coal handling and preparation plant (CHPP), prep plant, tipple, or… …   Wikipedia


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.